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Ceramics gift market promising
  • 作者:
  • 来源:
  • 日期: 2013-06-15
  • 点击次数: 2000
Since last year, Jingdezhen ceramics market in the emergence of a new trend, which is extremely strong sales Ceramics gifts. This refers mainly refers gift porcelain bowls, plates, spoons class utensils. Jingdezhen porcelain is a bright production one of the four traditional porcelains - exquisite blue and white porcelain of the professional manufacturers, production and operation of their respective entities in the development process constantly develop new products according to market demand. He developed and produced series of jobs Hop Rohan, a small money gift porcelain tableware market prospects. Two years ago, only one production so far has developed into six production, yields four times two years ago.

The author found in the survey, the main reasons for this phenomenon are four: First, exquisite blue and white are the four traditional porcelains of Jingdezhen, one of great reputation in Europe and other international markets have far-reaching influence, Jiangsu and Zhejiang in China and Guangdong and other economically developed areas, especially to get love. So once exquisite blue and white porcelain with a new face appears when it was most welcome. Second, the products on the grade, exquisite porcelain ordinary compared with the original, in-type, use of raw materials, firing technology and other aspects have carried out innovation. Third, both scientific and affordable package. In Rohan bowl, for example, 10 as a unit with color box packaging, easy to transport and carry. Fourth, the price is reasonable, such as five pieces of harmony is the price of 50 yuan, is a salaried employee visiting friends and relatives as a gift by sending the best product selection.
This year's government work report pointed out: "strengthen and upgrade the amount and quality of the ceramics industry, and strive to complete this year, industrial output value of 19.2 billion yuan." Also mentioned: "to strengthen brand building ceramics, give full play to the existing state-owned ceramics The role of resources, speed up the integration of trade and Ten porcelain ceramics research strength. "Accordingly, in order to make sound exquisite porcelain flowers flourish, government departments and their leaders for the occurrence of the" daily gift porcelain phenomenon "should be given attention. Mainly: First, it is transformation of the old exquisite blue and white porcelain and protection of heritage combined, must not be "split a plant, lost a traditional product." That is, when the decommissioning exquisite blue and white products should be considered a continuation of the work . Second, the current momentum of development in all aspects should be given protection and support. Such as financial support, technology and market information, and other support. Third, industry management departments should strengthen guidance and guide them in the right direction, to avoid disorderly competition. Fourth, the production units to learn to use the rules of market economy, so speak honestly, reputation, attention to the use of trademarks, patents and other legal means to protect the product.
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